This is how you integrate your design in your learning platform
Continuity is essential when establishing your company’s image. The online learning hub of your organisation is part of this. It’s thus important to pay attention to the design and look of your platform.
We’ll share a few techniques with you in this blog, so your online trainings will perfectly reflect the identity of your company!
The branding of keypoints in your platform
Your complete learning platform must express the identity of your company, but you should focus extra on the branding on certain pages. An example is the log in page; here, your user will get their first impression of the learning hub of your company. Another example is the most visited place of the whole online learning hub: the dashboard. Here, your users get an overview of the complete training offer.
Exactly on these pages your identity must be clear through design. So, always integrate your company logo! Think about the branding of other aspects as well for these key points in your learning platform, for example the use of colours. Colours appeal and ensure recognition, not only in the log in environment but also in various trainings. Use colours as recorded in the style manual or ‘branding guide’ of your organisation. When such a manual isn’t present, try to use the colours of the company logo as much as possible.
A good design and a professional lay-out are recognisable and stable. The opposite applies to the content of your courses; these must be dynamic and current.
How do you make sure these paradoxical demands don’t clash? Discuss internally how content changes are tackled in the design of an online training. Working with set templates, setting basic principles or composing a style manual for your online trainings can help with this. This way you prevent the consistency becoming vague or disappearing after some adjustments have been made by various people. Recognisable, standardised and professionally set up course designs reflect expertise and reliability.
The rol of typografy
There’s a thin line between creative and ‘too much’ when talking about typography. Unique fonts that suit the house style can work positively, but the readability will always be the starting point. Use creative typography sparingly, for example only in the headings. You can best choose for clear and readable fonts in the body texts.
Clear videos and images
Images always work well! There are still some do’s and don’ts. Make sure you always put a logo on videos and images. Small, in one of the upper corners, so it doesn’t distract but will be registered. Moreover, you can ensure a recognisable background, for example a prominent place in your company, with the company logo, the URL of the website or the company’s catchphrase visible at the background. Again, it’s important that the focal point isn’t the logo or the background, but it must be recognisable.
The use of your own images works even better then using pictures from a databank. When you add pictures of the workplace or give colleagues a part in a demo video you make the content more realistic and recognisable. By doing this you create more involvement among the users. Please do pay attention to the quality of the images, otherwise it has a reversed effect.
A recognisable certificate
Many online trainings use certificates, when you finish a training, as proof for participating, when you finished a certain level or when you achieved a certain score. Make sure that the design of these certificates matches your house style. This way, the proof of participation will clearly be associated with your company and the gained knowledge and skills will also be linked to that.
Simple and effective
The techniques described above are relatively simple and uncomplicated, but that doesn’t mean they’re less powerful or effective. Small adjustments in an existing lay-out can ensure your house style to reoccur & so you convey your brand identity strongly.
Incorporating your house style is very easy in the learning platform of Hubper. You can edit the look & feel in the settings, such as reoccurring colours, the images, the log in screen and of course you can add your company logo to all the pages.