This is how you create a learning culture within your organisation

Renate de Jonge

A good learning culture is a must for a successful online academy. It’s up to you to create this. How do you educate people who aren’t motivated? Can employees learn to learn? Luckily, the answer is a whole hearted ‘yes!’. Unsurprisingly, the keyword is: motivation. 

Motivation

It all starts with involvement. When users are optimally involved, they take in the most information and they can apply it the best in practice later on. Of course, this depends on the individual; some learn easier than others. Some people only need to read something once to understand it, while others need more time. Regardless of someone’s learning pace, it all depends on the employees wanting to learn; are they involved, motivated and do they show effort?

Where does the motivation come from?

The fact that motivation is key in the involvement of your employees has been established. How do you ensure your employees to be motivated? First of all, really get to know them! It’s important to make a distinction between two kinds of unmotivated employees: the ones who want to, but lost their motivation and the employees who don’t care for learning at all. First you should figure out why your employees aren’t motivated, so the next thing you can do is solve it.

The employees who want to learn

The reason why someone wants to learn can vary. It can come from an ambition for promotion, or from a need for recognition. Ideally, it comes from curiosity and the desire to develop and grow.
When employees want to learn, it doesn’t automatically mean they’re motivated to learn within your company. You need to guide them in their needs to learn, so they’ll deploy it in such manner it helps your organisation to grow. When motivated employees notice they can’t learn within your company, they’ll focus on different interests and ambitions in their lives. This will eventually perhaps even lead to a new employer.

To keep your enthusiastic employees motivated is as important as motivating employees with less enthusiasm to learn. Ensure that the challenges are clear. The impact of the learning on their teams, the organisation and their own professional development must be known. Keep challenging them and reward them afterwards, surround them with other motivated employees and provide them with the best content, tools and technologies.

Moreover, it’s also important that you listen to their ideas and generate involvement in this way. It’s not about motivating an already motivated employee. It’s about providing them with reasons to learn for your organisation and to deploy their motivation for your company.

The employees who aren’t interested in learning

Every organisation has employees who have the mindset ‘It goes alright, so why do some extra work?’. They could always rely on their basic knowledge and skills during their employment and don’t see the use of changing this.

Studies show that this reluctance springs from a certain amount of a fear to fail. These employees worry more about making mistakes than about learning. It’s important to show this group that learning not only benefits the organisation but also their own development and their own career. They should realise that their value isn’t connected to their intelligence, but to their ambition and ability to improve themselves by taking in more relevant knowledge.

Beside relevant content, quality and interactivity is also essential within an online training. By deploying this, you create involvement. The many content forms an online academy offers, such as microlearnings and learning playlists, make it easier to motivate employees and to include them in the organisation.

Strengthen the learning culture

You can strengthen the learning culture not only from the inside, but the external image and the external communication also play a part in this. By stressing the value of trainings and developments within the company during recruitment, you’ll attract studious people. This way, new employees will be motivated to participate actively in your online academy. Enthusiasm is infectious; the more people are motivated to learn within your company, the more this will become part of the corporate culture. Bit by bit, everyone will become enthusiastic to start that new e-learning.