This is how you turn knowledge into sustainable content

Rinke Huisman

Knowledge is strength. And sharing knowledge with each other creates value, for your organisation and your employees. Within every organisation there’s an abundance of knowledge present. Some knowledge is tangible, but other knowledge is hidden in human capital. We often do not realise enough how much knowledge we actually possess. Only when it’s gone or unavailable, we miss it. How do you secure this knowledge so that it’s sustainable within the organisation? And how do we turn it into valuable content for our online training?

 

Do inventory

To turn this present knowledge into valuable content you will need to start with inventory. There are the previously given workshops, presentations and training courses. And you will find policy documents such as the vision and mission or specific projects and reports in no time. But there is more. Are you active on social media? Or do you use video and podcasts? These might contain a bunch of usable content. And what about newsletters, e-books, webinars, blogs or whitepapers? Maybe your stakeholders store some relevant knowledge. Such as customers, guest speakers, suppliers or even your competition.

 

Chances are that in all of this material there’s useful knowledge hidden you could use as content in your online training. 

 

Categorise

Of course, all this content in a large heap is not of much use. That’s why you categorise. Most logical is doing it based on subjects. Do you have a specific theme for your online training? Categorising makes it easier to select the right pieces of knowledge. But if you don't know what you're going to do with it yet, adding a structure helps to see the bigger picture. In addition to a division by subject, it can also be useful to make a division by department or function, which you want to focus on with the training. Is it something for managers, an HR employee or the office staff, for example? Keeping the target audience in mind also helps to make choices. Another option is to divide by type of content. Are they video’s, blogs or reports? Keep in mind that the type of content could be a stimulating or limiting factor when processing it into your training.

 

Update

Recycling content has various benefits, among which lower development costs and more continuity within your organisation. It’s smart to make use of this content, but don’t forget to update it. Developments in the field can have a harmful impact if you don't process them. So always check your existing content for these kinds of 'errors'. And if certain content no longer satisfies you, be sure that it is time to say goodbye to it.

 

A bunch of grapes

And what do you ultimately do when you have brought order to your content? Suppose all your collected content is one big bunch of grapes. After you take out the rotten grapes, you can do two things. You leave the bunch of grapes whole and process everything in a fully-fledged online training. You process the content from A to Z and ensure a coherent whole. A few grapes only yield something when the entire bunch of grapes has been consumed. You determine the size of the bunch of grapes yourself.

 

Or you choose to see each grape as a small piece of learning. From macro to microlearnings. You can eat a grape and that gives satisfaction. If you want more, you can take another grape. But it’s not mandatory, you can also say that that one grape meets your needs and that you can move on. In any case, it is a shame to leave those tasty grapes!

 

Curious about the possibilities of integrating existing content into our Hubper platform? Or want to learn more about our very own library? Request a free demo to see what we can do for you.