7 tips for a well written e-learning script

Hubspot System

Some forms of e-learning content require a script, like video or audio. The quality of your script determines your users’ experience. A well written script focuses on creating more engagement among your target audience. The trick is to transform your subject matter into interesting, enlightening and sustainable content. Quite challenging when your subject matter does not lend to this. These 7 tips will transform your content into an engaging e-learning experience.


1. Transform your script into a conversation

It’s important to create a natural flowing conversation. User must be able to identify with the tone of your e-learning. Imagine having an informal conversation with a user while writing your script. Try to engage the user by using words as ‘we’, ‘you’ and ‘us’ as much as possible. And read your script aloud when you are done writing it. See if it flows as naturally as possible and find out if you have to add a bit more personality to it.


2. Keep it short and to the point

When using audio in your e-learning, your users are less likely to remember the most important parts. Focus on the essentials of your script. Emphasize the important aspects with supporting text and images. Reread your script to only leave in the highlights.


3. Brainstorm

It is useful to brainstorm every aspect of your e-learning pre-writing it, to be sure you cover the important highlights. Mindmapping or creating a storyboard helps to get your ideas on paper. Once you have done this, only then start your writing process. 


An effective way is a detailed timeline in which you divide your script in small blocks of time. In the first minute, for example, you talk about the advantages of the subject matter, the second minute about how to apply these in your work, etcetera.


4. Avoid jargon

Nobody wants a dictionary at hand to have to help you through your e-learning. Your users must be able to understand every word in your script. Keep your users in mind. In an advanced training you will undoubtedly use specialized jargon more quickly than in a basic training. Can’t avoid the jargon? Make sure you elaborate on the definition in a side note or a link. 


5. Paint a lively picture

Make your content more memorable by sketching a lively picture. Not only tell your users about the concept, but use adjectives and descriptions to keep it more interesting and lively. Use storytelling and recognizable examples from real situations.


6. Tone of voice

Every part of your e-learning script should be professional as well as personal. Your users should feel they are listening to someone on their level. Like they are having a substantive conversation about their area of expertise. 


Which brings us to the tone of voice, one of the most important parts of your script. Avoid passive sentences and write actively and in present tense.


7. Proofreading and editing

Is your script finished? Time to finetune! Ask a colleague to proofread the script. Edit your copy where necessary and completely reread your script at least once. Pay attention to spelling errors and your intended tone of voice. 


Having a professional to read your audio or video script? Then definitely check for any style or spelling errors in your script to avoid confusion on speaking style and pronunciation. As we all know, one misplaced comma can change the meaning of an entire sentence.